Fractional Marketing Partner

Executive Marketing Leadership for Growing B2B Companies

Grow your business

Marketing leadership without the full-time hire.

I build marketing engines that turn strategy into measurable revenue. My experience spans go-to-market strategy, demand generation, positioning, revenue operations, executive thought leadership, and brand marketing for growing B2B companies.

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Revenue
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Pipeline Growth
Proven Results

• 8+ years leading B2B marketing
• $35M+ marketing-sourced revenue
• 200% QoQ pipeline growth
• 9% → 25% marketing contribution to won revenue
• $10M+ revenue through executive thought leadership
• $569K+ pipeline through executive thought leadership
• 60-day website redesign & launch

Marketing Services

Designed to meet your business where it is today and help you grow into what's next.

Advisory

Strategic guidance when your team needs an experienced marketing sounding board.

Ideal for companies with an existing marketer who need executive-level strategy, planning, and decision support.

Fractional Head of Marketing

Executive marketing leadership without hiring a full-time VP.

Own your marketing strategy, align with sales, manage priorities, and lead your marketing function.

Growth Iniatives

Solve your highest-impact marketing challenges.

Customer research, messaging, HubSpot, websites, GTM planning, lifecycle marketing, and other fixed-scope projects.

Marketing Foundations

Build the systems your marketing team will grow on.

Ideal for early-stage companies building their first marketing engine. From positioning and messaging to CRM setup, reporting, hiring, and go-to-market planning.

Strategy and planning

We craft visually compelling websites aligned with your brand goals, ensuring a strong digital presence in competitive markets.

Content marketing

Every element is designed to helping you maximize engagement, generate leads, and increase revenue effectively.

Performance development

Our solutions are built with flexibility in mind, allowing your website to grow alongside your business without compromising performance.

Creative development

We implement clean, search-friendly architecture that helps your website rank higher and reach the right audience organically.

Real results for businesses like yours

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Case Studies

Turning Marketing Into a Revenue Driver

Company: Buy Box Experts
Industry: Amazon Agency

Marketing contribution to won revenue grew 100% by aligning strategy, sales, and demand generation.
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Case Studies

Scaling Multi-Million Dollar Brand Campaigns

Company: Branded Entertainment Network
Industry: Influencer Marketing

Managed $7.2M+ in campaigns for EA, Ubisoft, and Hyundai while building the systems that scaled execution.
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Case Studies

Executive Brands That Generate Revenue

Company: Spreetail
Industry: Ecommerce

Built executive LinkedIn programs that influenced $10M+ in won revenue.
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Case Studies

Rebuilding a Website in 60 days

Company: CoDev
Industry: BPO

Led strategy, messaging, and launch of a complete website transformation in under two months.
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Case Studies

Boosting organic traffic with smart SEO strategy

Date:
25/04/2024
Client:
Novexa care
Industry:
Fashion retail
Days to solve:
28 days
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Case Studies

Reducing CAC while increasing conversions

Date:
25/04/2024
Client:
Novexa care
Industry:
Fashion retail
Days to solve:
28 days
case-studies-three
Case Studies

From low traffic to high-quality leads

Date:
25/04/2024
Client:
Novexa care
Industry:
Fashion retail
Days to solve:
28 days
case-studies-four
Case Studies

Transforming ad spend into profitable growth

Date:
25/04/2024
Client:
Novexa care
Industry:
Fashion retail
Days to solve:
28 days
What People Say

"Rachel transformed our marketing team from an afterthought into a revenue-driving force for the business. She earned the trust of our sales organization through clear reporting, disciplined execution, and an unwavering focus on business results. The things that take other teams months and dozens of people, we accomplished in weeks with just a few."

— Creative Director at Spreetail

"Rachel isn't just a strategic advisor. She rolls up her sleeves and helps make the work happen. She's influenced leaders across our organization to elevate how they think about marketing, sales, and personal branding."

— Consulting Client

"Rachel balances high expectations with genuine care for her team. She pushes people to achieve more while giving them the support to succeed. She leads from both 10,000 feet and boots on the ground—connecting strategy with execution better than anyone I've worked with."

— Direct Report at Buy Box Experts

"Rachel inspires trust, clarifies purpose, aligns teams, and develops people. She gets things done."

— Partnerships Director at Buy Box Experts
Pricing

Flexible engagement models tailored to startups & growing brands

Advisory

Starting at $2,500/mo

For companies with an existing marketing person who need senior leadership and strategic guidance

• Executive strategy session
• Two marketing office hours
• Unlimited Slack/email questions
• Quarterly planning session
• KPI review & recommendations
• Budget review
• Marketing roadmap guidance
• Hiring and org structure advice
• Review of marketing plans, campaigns, landing pages, content, agency propals, job descriptions, etc.
• Vendor recommendations

Fractional Head of Marketing

Starting at $5,000/mo

For companies that need an experienced marketing leader without the cost of a full-time executive.

• Executive marketing leadership
• Marketing strategy & annual planning
• GTM strategy and execution oversight
• Sales & marketing alignment
• Team leadership and coaching
• Agency & vendor management
• KPI dashboards and executive reporting
• Budget planning and prioritization
• Cross-functional leadership
• Weekly leadership meetings

One-off Projects

Strategy
• Marketing Audit
• Customer Interview Sprint
• ICP Development

Brand & Messaging
• Messaging Framework
• Brand Messaging + Positioning
• Brand Style Guide

Digital
• Website Strategy
• Website Build
• HubSpot Cleanup
• Hubspot Implementation
• Lifecycle Email Buildout

Executive Marketing
• Exeuctive LinkedIn Thought Leadership
• Ongoing Executive LinkedIn

Management
• Marketing Team Hiring Package
• Marketing Playbook
• GTM Launch Plan

Contact Me

Let’s work together

Tell me about your goals and vision and we can craft a solution aligned with your business needs.

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