I help B2B companies fix the marketing problems holding back revenue, whether that means building the function from scratch, aligning marketing with sales, or breaking through a growth plateau.

Which best describes your marketing today?

You need to build it.

You’re ready to invest in marketing but don’t have the strategy, team, or foundations to get started.

You need to align it.

Marketing and sales are working from different playbooks, creating friction and costing revenue.

You need to unlock it.

Business is healthy, but revenue has stalled and marketing isn’t contributing to new opportunities.

Marketing Services

Support tailored to your business, your goals, and your growth stage.

Strategic Advisor

Your marketing team can execute but needs senior perspective to set priorities, strengthen the strategy, and guide important decisions.

Contact for Pricing

Shape Marketing Strategy

Advise ICP, Positioning, & GTM

Facilitate Quarterly Planning

Evaluate Budgets & Performance

Review Campaigns & Messaging

Support Hiring & Org Design

Assess Agencies & Vendors

Provide Weekly Strategic Counsel

Fractional VP

You lack an experienced marketing leader to own the strategy, align marketing with sales, and lead execution.

Contact for Pricing

Own Marketing Strategy

Align Marketing & Sales

Lead Team Development & Hiring

Build GTM Programs & Campaigns

Manage Budget & Performance

Strengthen Brand & Positioning

Direct Agencies & Vendors

Report Results to Leadership

Special Projects

You're missing the internal expertise or capacity to solve a specific marketing problem and carry the work through completion.

Contact for Pricing

Customer & ICP Research

Messaging & Positioning

GTM Strategy & Launch Planning

Website Strategy & Development

CRM & Marketing Ops

Lifecycle Strategy & Automation

Executive LinkedIn Programs

Org Design & Hiring Plan

case studies

Breaking a $1B Company's Growth Plateau

A billion-dollar e-commerce accelerator had ambitious growth goals, but marketing and sales operated in separate orbits with no shared go-to-market plan.

I built alignment through account-based marketing, executive thought leadership, and VIP events. The result: $35M+ in marketing-sourced revenue in one year, $10M+ influenced by executive thought leadership, $96M+ in event-generated pipeline, and an increase in marketing’s share of won revenue from 9% to 25%.

Building a Marketing Org From Scratch

An offshore staffing and BPO firm had no marketing function and no reliable inbound pipeline. Its growth strategy relied heavily on a cold-calling program that produced poor-fit opportunities, consumed sales resources, and damaged brand perception.

I built the marketing function from scratch, redefining the brand and ICP, rebuilding the website in under 60 days, implementing a new CRM and lead lifecycle, and launching an executive LinkedIn program. Marketing-sourced pipeline grew 200% quarter over quarter, while lead quality and deal size improved significantly. Together, these efforts generated more than $569K in pipeline.

Creating Alignment Between Sales and Marketing

An e-commerce services agency had strong market awareness, but no coordinated go-to-market campaigns to convert that momentum into pipeline. Following a leadership transition, marketing and sales also lacked clear ownership and alignment.

I stepped in to lead both functions, brought key marketing capabilities in-house, and built demand generation programs across paid media, ABM, and partner marketing. Marketing generated 100% of new-business pipeline and more than $100K in net-new MRR.

What People Say

Trusted by leaders across industries

"Rachel transformed our marketing team from an afterthought into a revenue-driving force for the business. She earned the trust of our sales organization through clear reporting, disciplined execution, and an unwavering focus on business results. The things that take other teams months and dozens of people, we accomplished in weeks with just a few."

— Creative Director at Spreetail

"Rachel isn't just a strategic advisor. She rolls up her sleeves and helps make the work happen. She's influenced leaders across our organization to elevate how they think about marketing, sales, and personal branding."

— Consulting Client

"Rachel balances high expectations with genuine care for her team. She pushes people to achieve more while giving them the support to succeed. She leads from both 10,000 feet and boots on the ground—connecting strategy with execution better than anyone I've worked with."

— Direct Report at Buy Box Experts

"Rachel inspires trust, clarifies purpose, aligns teams, and develops people. She gets things done."

— Partnerships Director at Buy Box Experts

Executive Marketing Leadership For Your Stage of Growth

You need to build it.

You’re ready to invest in marketing but don’t have the strategy, team, or foundations to get started.

You need to align it.

Marketing and sales are working from different playbooks, creating friction and costing revenue.

You need to unlock it.

Business is healthy, but revenue has stalled and marketing isn’t contributing to new opportunities.

A decade building B2B marketing functions, aligning marketing with sales, and reigniting stalled growth.