What kinds of marketing problems do you solve?+
Three situations: building marketing from scratch, no shared strategy between sales and marketing, or stalled growth despite investment.
How do I know if I need a fractional VP of Marketing?+
When marketing feels reactive, disconnected from sales, or focused on activity and lead volume with no clear link to revenue.
What does an engagement look like?+
It starts from the business problem, not a fixed list of tactics. I assess goals, market, ICP, messaging, buyer journey, sales process, programs, and team — then build a prioritized plan with outcomes, owners, and timelines.
Is your focus lead generation or revenue growth?+
Revenue growth. Leads are one indicator, not the goal.
Will you work with our sales team and existing marketing resources?+
Yes. I work across marketing, sales, leadership, customer success, and partners.
How are you different from a marketing agency?+
I work as part of your leadership team to set strategy — and may recommend or manage agencies, freelancers, and staff — rather than selling a fixed set of tactics.