MARKETING SERVICES

Support tailored to your business, your goals, and your growth stage.

Every engagement starts with your business goals and the problems you need solved, not a fixed list of tactics. Choose the level of leadership that fits today.

Consulting

Senior guidance for a team that can execute. Your team owns the work and I bring the strategy and vision.

Contact for pricing

WHAT'S INCLUDED

  • Sales & Marketing Alignment Advice
  • ICP, Positioning & GTM Recommendations
  • Quarterly Planning Facilitation
  • Budget & Performance Reviews
  • Campaign & Messaging Feedback
  • Hiring & Org Design Advice
  • Agency & Vendor Assessments
  • Weekly Working Sessions
Talk about consulting

Fractional VP

Your marketing leader, part-time. I own the function, lead the team, and sit at the leadership table.

Contact for pricing

WHAT'S INCLUDED

  • Set the Marketing Strategy & Annual Plan
  • Own Pipeline & Revenue Targets
  • Lead, Hire & Develop the Team
  • Run GTM Programs End to End
  • Run the Sales & Marketing Operating Rhythm
  • Manage Budget & Marketing ROI
  • Direct Agencies & Vendors
  • Report to the CEO & Board
Talk about a fractional VP

Special Projects

For a specific gap in expertise or capacity.

Contact for pricing

WHAT'S INCLUDED

  • Customer & ICP Research
  • Messaging & Positioning
  • GTM Strategy & Launch Planning
  • Website Strategy & Development
  • CRM & Marketing Ops
  • Lifecycle Strategy & Automation
  • Executive LinkedIn Programs
  • Marketing Audit & 90-Day Plan
Scope a project

WHAT AN ENGAGEMENT LOOKS LIKE

Start from the business problem.

01

Assess

Goals, market, ICP, messaging, buyer journey, sales process, programs, and team.

02

Prioritize

A prioritized plan with clear outcomes, owners, and timelines.

03

Lead & execute

Work across marketing, sales, leadership, customer success, and partners to drive revenue.

FAQ

Frequently asked questions

What kinds of marketing problems do you solve?

Three situations: building marketing from scratch, no shared strategy between sales and marketing, or stalled growth despite investment.

How do I know if I need a fractional VP of Marketing?

When marketing feels reactive, disconnected from sales, or focused on activity and lead volume with no clear link to revenue.

What does an engagement look like?

It starts from the business problem, not a fixed list of tactics. I assess goals, market, ICP, messaging, buyer journey, sales process, programs, and team — then build a prioritized plan with outcomes, owners, and timelines.

Is your focus lead generation or revenue growth?

Revenue growth. Leads are one indicator, not the goal.

Will you work with our sales team and existing marketing resources?

Yes. I work across marketing, sales, leadership, customer success, and partners.

How are you different from a marketing agency?

I work as part of your leadership team to set strategy — and may recommend or manage agencies, freelancers, and staff — rather than selling a fixed set of tactics.

Rachel Libby headshot

LET'S WORK TOGETHER

Bring in a senior marketing leader to get your marketing on track.

Tell me about your goals, and I'll share how I'd approach it.